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A Century's Worth of American Words

Thousands of words and expressions entered American English between 1900 and 1999. Every era from the Roaring Twenties to the Me Decade brought its own fads and the language to go with them-fresh youth slang (like geetafrate and groovy), up-to-the-minute buzzwords (like booboisie), and colourful catchphrases (twenty-three skiddoo!). Unfortunately, most of this new vocabulary disappeared, as trendier trends and more current events demanded new terminology.
Around the turn of the century, the dashing new sport of automobiling generated dozens of words, but many of them didn't survive past the twenties. Imaginative word coiners suggested motocycle, viamote, mocle, mobe, petrocar, and goalone as names for the new motorized vehicle. Those terms quickly stalled when Americans adopted automobile and motor car instead. Who remembers now which services an automobile depot offered, or knows what a roadster looked like? Henry Ford's flivver is obsolete, and so are the terms that went with it: duster, breezer, motoring chapeau, rumble seat, and automobilism, to name a few.

Even some vocabulary from the end of the twentieth century is starting to have an outdated ring. Cyberwonk, mouse potato, and lapjack, hot buzzwords only ten years ago, have gone the way of viamote. The members of Generation X no longer talk about dating Baldwins and Bettys, nor do they insult their friends with the epithet brainiac. Now grown up and with jobs, they can't exactly be called Gen X any more. As for the expression millennium bug, in 2003 it is more extinct than motor car.

Words disappear for many reasons. In some cases, as with kinetoscopes and Victrolas, the object they referred to no longer exists. In other cases, words simply become unfashionable and are replaced with something new and different. The language of young people is especially prone to this kind of cut-throat revision. That's how geetafrate got replaced by bank as a slang word for money. For groups at the edges of society, slang is obsolete as soon as outsiders become aware of it. By the time dope and pot entered mainstream English, serious marijuana users were calling it something else.


Some words don't exit the language, they just leave the mainstream. In the 1970s, thousands of drivers with new Citizens' Band radios started tossing around trucker's jargon. Breaker, breaker and ten-four were as familiar to the general public as hello and goodbye. Thirty years later, most people's CB radios are stashed at the back of the garage, but long-haul truckers still have their own jargon. It has simply returned to being a private language.

Rosemarie Ostler's book, Dewdroppers, Waldos, and Slackers: A Decade-by-Decade Guide to the Vanishing Vocabulary of the Twentieth Century, gives yesterday's words another chance to sparkle before they retire to the archives for good. It's an entertaining linguistic stroll through the decades, appealing to browsers and scholars alike. Readers can indulge in some nostalgia or check out the lost vocabulary of other generations. The twentieth century is only a memory, but we can still appreciate the words we left behind.


Rosemarie Ostler

02/03/2004

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