lure

/loor/

  • verb tempt to do something or to go somewhere.

  • noun 1 a thing that lures a person or animal to do something. 2 the attractive qualities of a person or thing. 3 a type of bait used in fishing or hunting. 4 Falconry a bunch of feathers with a piece of meat attached to a long string, swung around the head of a falconer to recall a hawk.

  — ORIGIN Old French luere.

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