Managing your presentation
Despite all your planning, you could find that someone in the audience has an 'agenda' you did not know about. There are ways of coping with tricky questioners.
Q: Why do we have to install this new system?
Throw the question back to the person who asked it.
A: We don't. But I'd be interested to consider which accounting system you believe we should adopt.
Q: We have tried this before, and it didn't work then. Why should it work now?
You could put this question up for general discussion.
A: It will work now partly because the market has changed. But I'd be interested to hear how others here believe we can improve retention figures in the short term?
Q: To what extent is this product biodegradable at a level that will be acceptable to new European legislation?
This questioner seems to need to show off their knowledge so flatter them – and demonstrate your own knowledge.
A: I didn't mention this before because I wanted to avoid such a high level of technical detail, and as you know it does not affect cost.
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