One Step Ahead: Writing Bids and Funding Applications

One Step Ahead: Writing Bids and Funding Applications

Preparing the pitch
Letter accompanying a proposal
Style in funding applications


Preparing the pitch: demonstrating understanding

A good proposal is one that:

  • reflects the client's own expectations;
  • marks you out as distinctive;
  • doesn't overburden the client with too much extra reading.

    Confirmation of what the client wants:

    If there is no formal legal agreement, put in writing:

  • what they have asked for;
  • what you are planning to do;
  • what is not included;
  • the payment you have agreed;
  • by when;
  • dates when payment is due;

    and make sure they confirm their agreement to your letter – in writing.


    Funding application: letter accompanying a proposal

    Reading through the letter

    Read it as if you were the person it is pitched at, and ask yourself these questions:

  • Was the purpose of the letter clear?
  • Did it persuade or inform you?
  • Did it make any assumptions about you as a reader?
  • How many ideas are being communicated?
  • Could it be shorter?
  • Did it seem authoritative?
  • Was there anything ambiguous, or phrased in such a way that someone might misunderstand?
  • Can you tell whether any parts of this letter were cut and pasted from somewhere different?
  • Is the spelling and grammar impeccable?


    Style in funding applications

    Use simple language

     
    Wordy Simple
    a wide range of many
    along the lines of like
    at an early date in the future soon
    at this moment in time now
    due to the fact that because
    few and far between few
    I am not in a position to I cannot
    in the event that if
    in view of the fact that since
    is in our possession we have
    it came to light we found
    it is our understanding that we understand that
    this affords us the opportunity this allows us
    we are of the opinion that we believe
    with regard to about
    with the result that so that


  • Buy One Step Ahead: Writing Bids and Funding Applications

    Buy One Step Ahead: Writing Bids and Funding Applications


    Thu, 29 Jan 2004 00:00:00